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Create creative and technical content on websites that inform leads about your business and how it works. Apart from website content one can also write content for blogs, articles, case studies, etc. Create the right content to connect with the right customers. Generating Best Leads. Create creative and technical content on websites that inform leads about your business and how it works. Apart from website content one can also write content for blogs, articles, case studies, etc. Create the right content to connect with the right customers. Generating Best Leads.